Content What is marketing? Consumer behavior: everything about the customer Possible marketing strategies The SWOT analysis Perform a thorough market research Create a substantiated marketing plan Determine a realistic marketing budget The marketing mix: from product and price to packaging and promotion Services marketing and e-marketing Customer Relationship Management Presenting and advertising online Starting as an independent marketer Competences Perform SWOT analysis and in-depth market research Set up, roll out and assess a professional marketing strategy Set up successful marketing campaigns and use appropriate marketing techniques