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Marketing - NHBO

Lesgeld per termijn:
€ 279

Ga naar Marketing voor actuele (en meer) prijzen en aanbiedingen.


Content
  • What is marketing?
  • Consumer behavior: everything about the customer
  • Possible marketing strategies
  • The SWOT analysis
  • Perform a thorough market research
  • Create a substantiated marketing plan
  • Determine a realistic marketing budget
  • The marketing mix: from product and price to packaging and promotion
  • Services marketing and e-marketing
  • Customer Relationship Management
  • Presenting and advertising online
  • Starting as an independent marketer

Competences
  • Perform SWOT analysis and in-depth market research
  • Set up, roll out and assess a professional marketing strategy
  • Set up successful marketing campaigns and use appropriate marketing techniques